“As competition increases and barriers fall, many companies
look to new markets and customers to strengthen and grow their business.
While there are many opportunities with promising potential, deciding
where to start and navigating the risks of doing new business can be
A statement with which many senior managers can
Businesses fail to capitalise on their export potential,
They are wary about what developing business abroad
entails and are concerned about the risks
They do not take into account the implications for
change within their own organisations and the potential additional
skill sets they will require
Many companies do not have the in-house resources
they need to develop a viable PLAN, and at the same time reduce the
risks of failure.
Not enough consideration is given to the
implications of all the legal, technical, logistical and commercial
issues, which they do not encounter in their traditional market.
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an initial meeting and assessment
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